Adjunct Professor, UBI Brussels
Russian, English and French
2020 – 2021- Reading, The UK, The Henley Business School - Executive Business Coaching
2006 - 2007 - London, the UK The International Federation of the Periodical Press
(FIPP) FIPP Magazine Brand Management, (MBMC) Diploma
2001 - 2002 - Brussels, Belgium, International Management Institute, MBA, Business Management and Marketing Diploma
1998 – 2001 – Brussels, Belgium, L’Université libre de Bruxelles, (l’ULB), MA, Licencie en Langue et Littératures Françaises : Langue Seconde : Orientation Études Françaises
1989 - 1994 – Moscow, The Russian Federation, Sholokhov Moscow State University for the Humanities, MA, BA, Master of Science in Educational Studies, Specialisation in Russian literature and language.
Recent Professional Academic Experience
09/2019 – present Executive Business Coach
EASME - Executive Agency for Small and Medium Sizes Enterprises, Brussels, Belgium
Company Internalisation and Strategic Business Development
Corporate culture; vision, mission and values, corporate storytelling; corporate communication.
Successful Steps for International Market Entry (China); Cultural Awareness Coaching and Training (East versus West: crosscultural difference in communication styles, conflict resolution, leadership, decision-making process, Due Diligence, IPR protection, Entry Strategies, Marketing and Communication Plan & Partnership management etc. )
09/2015 - present Freelance Consultant for SMEs, Integrated Marketing Communication & Business Developer, Brussels, Belgium.
360 ° approach to marketing and communication as THE pillar of business and business development. Adept of ‘always-on’ inbound and content driven marketing:
Define and Craft a customer-centric Integrated Marketing Communication Strategy
Design multichannel marketing plan (paid, owned and earned media)
Optimisation company’s marketing activities
Digital Marketing (SEOs, Google your Business, Social Media Campaigns and enhancement of brand image through social media presence).
Cross cultural Cultural Awareness Coaching and Training
Strategic Business Development
09/2017 - 09/2019 Lecturer - Thomas More, University of Applied Sciences, Mechelen, Belgium
Created and taught various pilot International Business and Trade courses
to 50 plus nationalities of undergraduate foreign and Belgian students:
Digital Marketing (E-commerce & Social Media)
Intercultural Communication and Asian Business Topics