Elena Bucciero

Adjunct Professor, UBI Brussels


Russian, English and French


Education Qualification

2020 – 2021- Reading, The UK, The Henley Business School - Executive Business Coaching

2006 - 2007 - London, the UK The International Federation of the Periodical Press

(FIPP) FIPP Magazine Brand Management, (MBMC) Diploma

2001 - 2002 - Brussels, Belgium, International Management Institute, MBA, Business Management and Marketing Diploma

1998 – 2001 – Brussels, Belgium, L’Université libre de Bruxelles, (l’ULB), MA, Licencie en Langue et Littératures Françaises : Langue Seconde : Orientation Études Françaises

1989 - 1994 – Moscow, The Russian Federation, Sholokhov Moscow State University for the Humanities, MA, BA, Master of Science in Educational Studies, Specialisation in Russian literature and language. 

Recent Professional Academic Experience

09/2019 – present Executive Business Coach

EASME - Executive Agency for Small and Medium Sizes Enterprises, Brussels, Belgium

  • Company Internalisation and Strategic Business Development

  • Corporate culture; vision, mission and values, corporate storytelling; corporate communication.

  • Successful Steps for International Market Entry (China); Cultural Awareness Coaching and Training (East versus West: crosscultural difference in communication styles, conflict resolution, leadership, decision-making process, Due Diligence, IPR protection, Entry Strategies, Marketing and Communication Plan & Partnership management etc. )

09/2015 - present Freelance Consultant for SMEs, Integrated Marketing Communication & Business Developer, Brussels, Belgium. 

360 ° approach to marketing and communication as THE pillar of business and business development. Adept of ‘always-on’ inbound and content driven marketing:

  • Define and Craft a customer-centric Integrated Marketing Communication Strategy

  • Design multichannel marketing plan (paid, owned and earned media)

  • Optimisation company’s marketing activities

  • Digital Marketing (SEOs, Google your Business, Social Media Campaigns and enhancement of brand image through social media presence).

  • Cross cultural Cultural Awareness Coaching and Training

  • Strategic Business Development

09/2017 - 09/2019 Lecturer - Thomas More, University of Applied Sciences, Mechelen, Belgium

Created and taught various pilot International Business and Trade courses

to 50 plus nationalities of undergraduate foreign and Belgian students:

  • Digital Marketing (E-commerce & Social Media)

  • Project Management

  • Intercultural Communication and Asian Business Topics

Selected Publications & Other Achievements