Jose Luis Ferrero
Adjunct Professor, UBI Brussels
Spanish, English, Valenciano / Catalan
2011-2012 Digital Marketing Master. EUDE University
Marketing strategy, Digital business, Social Media, SEM/SEO/Analytics and Technology
2001-2002 Executive Education Programme (PDD). IES – Universidad de Navarra
General Management, Finance, Strategy, HR and leading teams, Sales and Marjeting
1997 Master in Sales and Marketing Management (GESCO), ESIC Business School
Marketing strategy, Sales, Marketing Mix, Finance, General Management, HR Management
1989-1994 Graduate in Economics and Business studies
Facultad de Ciencias Económicas y Empresariales -Universidad de Valencia
Economy, Business Administration, Marketing, Finance and Business strategy
Recent Professional Academic Experience
2011 – to date Professor (part time), ESIC
Digital business, eCommerce and Marketing professor. MDM, Digital Marketing Master and other programmes director (2013-2020) EPAs Accredited.
2019 – to date Business unit Director – full Commerce, VDSHOP
Responsible for the leadership of a Business Unit formed by 40 marketing professionals that operate different eCommerce projects for leading national and multinational brands on Amazon, AliExpress, eBay and many other sites. Plus direct operation of eCommerce sites for Endesa, Bankia, GrandVision and many more. Leading teams of Performance, Partnerships and Marketing operations.
1995 – 2019 Marketing Communications Manager, PHILIPS
Responsible for Marketing communications and Digital marketing for Philips Lighting – Signify company in Spain.
Leading the team on Advertising & Promotion plans, Social Media, eCommerce and Communications
Previously eCommerce Manager, Direct to Consumer manager, Product Manager, Key account Manager and International Business developer for Europe and Russia.
2018 – Prensent Visiting Professor (part time) SISU University – Shanghai International Studies University
Visiting professor for International eCommerce, Marketplaces and Digital Marketing Strategy
Selected Publications & Other Achievements
Business case Study on Wanda Metropolitano stadium and Atletico de Madrid , CSB-Universidad de
Navarra, 2019 DG-010. Professor Sandalio Gomez. Member of the research team