Jose Luis Ferrero

Adjunct Professor, UBI Brussels


Spanish, English, Valenciano / Catalan


Education Qualification

2011-2012 Digital Marketing Master. EUDE University

  • Marketing strategy, Digital business, Social Media, SEM/SEO/Analytics and Technology

2001-2002  Executive Education Programme (PDD). IES – Universidad de Navarra

  • General Management, Finance, Strategy, HR and leading teams, Sales and Marjeting

1997  Master in Sales and Marketing Management (GESCO), ESIC Business School

  • Marketing strategy, Sales, Marketing Mix, Finance, General Management, HR Management

1989-1994 Graduate in Economics and Business studies

  • Facultad de Ciencias Económicas y Empresariales -Universidad de Valencia 

  • Economy, Business Administration, Marketing, Finance and Business strategy

Recent Professional Academic Experience

2011 – to date Professor (part time), ESIC

  • Digital business, eCommerce and Marketing professor. MDM, Digital Marketing Master and other programmes director (2013-2020) EPAs Accredited.

2019 – to date  Business unit Director – full Commerce, VDSHOP

  • Responsible for the leadership of a Business Unit formed by 40 marketing professionals that operate different eCommerce projects for leading national and multinational brands on Amazon, AliExpress, eBay and many other sites. Plus direct operation of eCommerce sites for Endesa, Bankia, GrandVision and many more. Leading teams of Performance, Partnerships and Marketing operations.

1995 – 2019 Marketing Communications Manager, PHILIPS

  • Responsible for Marketing communications and Digital marketing for Philips Lighting – Signify company in Spain.

  • Leading the team on Advertising & Promotion plans, Social Media, eCommerce and Communications

  • Previously eCommerce Manager, Direct to Consumer manager, Product Manager, Key account Manager and International Business developer for Europe and Russia.

2018 – Prensent Visiting Professor (part time) SISU University – Shanghai International Studies University

  • Visiting professor for International eCommerce, Marketplaces and Digital Marketing Strategy

Selected Publications & Other Achievements

Business case Study on Wanda Metropolitano stadium and Atletico de Madrid , CSB-Universidad de

Navarra, 2019 DG-010. Professor Sandalio Gomez. Member of the research team