UBI - Bachelor of Arts (Honours)
Business Studies Curriculum 2020 - 2021

Language of study: English   

Mode of study: Modular – Day Classes – Internship

BA 1 

Academic Writing & Critical Thinking 6 

This is one of the first classes to develop writing skills so the purpose is to bring the students to a level of understanding that will facilitate the continued requirement for effective writing for the next three years of their degree program. This module combines interactive teaching including reading, lectures, discussion, individual and collaborative writing and revision in order to apply, practice and expand knowledge essential to academic writing and critical thinking. 

Ethics & Corporate Social Responsibility 6 

This course will introduce students to the major theoretical and applied debates as well as major moral puzzles and challenges in the field of ethics. Drawing on interdisciplinary perspectives and thematic issues in the areas of international politics, business, communications and law, the course will challenge students to reflect on major ethical theories and traditions as well as core problems such as corporate governance, global distributive justice, the ethics of making and sustaining peace, media ethics and legal dimensions of ethics. By combining the works of both classic and contemporary philosophers with contemporary applied global issues, students will be able to reflect on fundamental normative questions from an interdisciplinary perspective and reflect on the rights, responsibilities, and challenges of good global citizenship.

The course will also serve as an introduction to the internship course to assist in developing personal and ethic skills needed for the workplace.

Entrepreneurship and Startups 6 

This module provides an introductory exposure of central issues faced in the launching, financing, growing, and selling of a new venture. We will pay special attention to innovation-driven ventures, which make use of innovative technologies and business models. This module also familiarises students to the theories and processes of entrepreneurship and its practical implementation. It focuses on identifying business opportunities and creating unique solutions for those market opportunities and turning those solutions into the business plan. 

Statistics and Mathematics for Business 6 

This module aims to provide students with the necessary background to be effective in business situations requiring the use of mathematics, and to enable students to develop the skills needed to solve problems such as calculation of interest and time value of money.  The course will also help build the foundation for related courses such as statistics, finance, and economics.  

Students will be introduced to several tools that will assist their understanding and develop a sense of mathematical independence. These tools include online resources for curve sketching, algebraic manipulation and graphical displays (e.g. Desmos).  Spreadsheets, for example, MS Excel, will be used to help students develop BFE models. Students will learn how to write a set of simple functions in Excel’s programming language, Visual Basic for Applications (VBA) that can be used to develop customized models.

Introduction to Digital and Social Marketing 6 

This course introduces students to the advantages of digital marketing and its importance for marketing success, and aims to teach the basics of digital creation applied to a professional and business environment. The first phase of the course is more exploratory in nature, examining various digital and social channels, analysing their advantages and functions in consideration of an organisation’s overall marketing objectives. The second phase of the course focuses on a closer examination of some tools and processes in digital marketing, highlighting the integration of different digital media in creating marketing content. Students will learn about Google ads, social media ads, search engine optimisation, etc and acquire basic knowledge of techniques for measuring effects of digital marketing and getting some insights of future trends that will affect an organisation’s marketing direction. The final phase of the course considers some global trends in digital and social marketing, and introduces some marketing strategies for global brands.

Fundamentals of Economics 6 

This course aims to introduce the fundamental concepts of Microeconomics and Macroeconomics, and to trace the significant paths of economic development through the main economic theories and their applications in history (with a focus on European economies). Microeconomics concepts covered would include demand, supply, equilibrium, market structures, consumer choice, and producer theory. The scope of macroeconomics examined includes labour markets, international trade, fiscal policy and government budget. The course will further discuss and explore sustainable economic theory for ethical practices. All concepts and materials introduced in the course seek to encourage economic thinking and analysis and lay the foundation for other modules in the programme.

Cultural Diversity and Communications 6 

This module aims to help students develop a deeper understanding of the leading methods and theories in intercultural communication and how these models and methods can be applied in today’s multicultural workplace. Our course content will familiarize students with the most critical dimensions and scales in intercultural communication such as time orientation, attitudes towards groups, perceptions of power and hierarchy, degree of tolerance for ambiguity, social and team roles, and ethics. The course focuses on the effects of culture on workplace communication and on how different cultural settings powerfully shape management and leadership styles. In terms of specific functional areas, students will also analyse topics such as communication between superior and subordinate, interpersonal conflicts and different styles of negotiations from an intercultural perspective. The effects of the cultural dimensions on communication and human resource management will also be extensively illustrated via in-class assignments, simulations, movies and videos as well as case studies.

Principles of Organisational Behaviour 6 

Principles of Organisational Behaviour (POB) will study how individuals and groups interact with each other and how managers can manage this process to create more efficient organisations. In this course, you will study organisational structure and culture to make the best use of organisations’ human capital. The course will concentrate on managing individuals; groups and teams; power and politics in organisations; conflict management and understanding and managing change. In addition, the course will explore topics such as motivation, job satisfaction and performance. Finally, you will study the theories and practice in latest management thinking given the diversity of the workforce, globalisation of business, technological change and innovation.
Chinese as a Foreign Language 6
The module is intended for students who have little or no previous knowledge of Chinese and offers an introduction to Chinese language with a specific focus on business. It aims to provide students a foundation of the basic grammatical structures and common topical vocabulary of the language, thus enabling them to develop basic competency across the four key skills - listening, speaking, reading and writing. In additional to that, this module also provides an introduction to the business customs, social culture and the society at large of the regions in which the language is spoken and to develop student awareness of the general social and cultural background of the language. At the end of the course, students should be able to confidently communicate on an elementary level of communicative competence in everyday and business settings. This would prepare them for the level 200 course that would take them to an advanced level of communication skills of the target language.

BA 2

Academic Writing & Critical Thinking II 6 

Academic Writing & Critical Thinking II introduces students to the nature, scope, and significance of research and research methodologies. Additionally, the course studies primary and secondary research methods with applications to specific problems, using qualitative and quantitative designs for individual investigation on current problems within a student's area of interest. 

Communication 6 

The objective of this course is to explain how one can better communicate as an ‘individual in a team’. The communication process will be dissected. Concerns for public speaking and presentation skills will be focused on. Group interaction and the consequences thereof, including conflicts and negotiation will be addressed. 

Human Resources Management 6 

The course takes a practical view that integrates the contributions of the behavioural sciences and international cross-cultural approaches, with the technical aspects of implementing the HR function in the ‘real world global marketplace’; further, to develop key issues of e-HRM to better understand how technology plays a key role in HR. 

Microeconomics 6 

This module aims to give students a thorough understanding of both the concepts and theories in Microeconomics, as well as teach them how to use the economic way of thinking in analysing social processes and specific problems. 

Marketing Management 6 

The aim of this second-year marketing course is to teach marketing management principles, concepts, strategies, methods and practices applied on the global plane. The effects of the globalization phenomenon on the theory and practice of international marketing are examined throughout the course. 

Accounting II 6 

Next level of practical accounting course: students are expected to know how to elaborate on how to account for the following balance sheet items: Property, Plant, and Equipment, liabilities, bonds, Owners’ equity, Investments in other corporations; To report and interpret the Cash Flows Statement; To learn how to read and analyse the financial Statements by using ratios. 

Finance II 6 

The main objectives of the module are to familiarize the students with a number of key topics in financial management, on the basis of the concepts and the tools learned during the course "Introduction to Finance (Finance I)". The module covers the following main subjects: working capital management, investment in capital assets, the cost of capital, capital structure, and dividend policy. 

International Business Law I 6 

Students entering virtually any field of business today must have at least a general knowledge of Business Law in order to function effectively in our global environment. Through a combination of theory-based learning as supported by practical exercises and case studies, students will gain an awareness and understanding of key concepts in Business Law. 

Internship II 6 

The internship provides an opportunity for the student to apply the knowledge and skills learned during the years of study. By working as an intern in an organization or a business company, the student has the chance to demonstrate to his/her immediate supervisor his/her ability to perform the assigned task and work with others under the prevailing conditions. 

Operations Management 6 

The aim of this module is to introduce students to operations and operations management, specifically how to design, plan and manage operating processes and systems. Operational, quality and inventory issues throughout the supply chain are studied from an international perspective. 

Global Organisations and the European Union 6 

To make the students more familiar with global organizations that have an influence on the world economy, as well as some specific influences on, and within, the European Union. 

Business Mathematics and Statistics II 6 

This course is designed to equip students with a relevant ‘toolbox’ of statistical techniques. The techniques will allow students to extract useful information from data and to describe data populations by analysing samples. The emphasis is on the interpretation of statistics found in business contexts. 

Digital Business Creations 6 

The aim of this class is to teach the basics of digital creation applied to a professional and business environment. The idea is that students should be comfortable in using any digital tools in order to support their speech, presentation, paper, picture or video. 

BA 3 

Intercultural Business Communication 6 

This module aims to help the students develop an understanding of the main models and theories in intercultural communication and how those models and theories can actually be applied in today’s multicultural workplace. A series of lectures will familiarize the students with the most important dimensions in intercultural communication such as time orientation, attitudes towards groups, perception of power and hierarchy, degree of tolerance for ambiguity, social roles. 

Strategic Management 6 

The aim of the course is to teach students about strategic awareness, strategic analysis and the management of strategic change. 

International Business 6 

The aim of the course is to enable students to understand in an in-depth manner the multidimensional macro-environment of international business and the tools necessary for the analysis, evaluation and solution of diverse problems within that environment. 

Macroeconomics 6 

This module aims to give students a good understanding of the concepts and theories of Macroeconomics and to teach them to use the economic way of thinking in analysing macroeconomic performance and political issues. 

Marketing Research 6 

This module aims to educate students on the importance of marketing research for any business or organisation. Students will learn how to conduct a marketing research project, establish an appropriate research design methodology, gather and analyse data using both qualitative and quantitative methods, and use the findings to improve marketing decision-making. 

Accounting III 6 

Students can expect to know the fundamentals of Managerial Accounting concepts and practices. 
- To convey the importance of cost accounting and how cost accounting helps managers make better decisions 
- To help students relate the concepts of cost drivers, Job costing, process costing, and activity-based costing system 
- To understand budgeting systems as an accounting tool for planning and controlling organizations and evaluating projects 
- To be able to evaluate the acceptability of an investment project using the net present value method. 

Finance III 6 

The main objectives of the module are to cover (a) portfolio/asset management; (b) currencies/foreign exchange; (c) financial derivatives (forwards, options, futures); (d) the hedging of currency risks with financial derivatives; (e) cash flow projections; and (f) the financing of corporations. 

Capstone: Entrepreneurship and Innovation 6 

This course explains what it is to be an entrepreneur, to explain the different types of entrepreneurs there are, the risks and rewards of being an entrepreneur, the education of what it takes to be in business for one’s self-using real-life examples of entrepreneurial success and failures. It will also teach Business Students how to recognise potential other entrepreneurs and how useful entrepreneurs can be to their business careers. 

Internship III 6 

By working as an intern in an organization, the student has the chance to demonstrate to his/her immediate supervisor his/her ability to perform the assigned task and work with others in a team. The Internship and Senior Project function as an integration mechanism between competences which students obtained in the past and those they will gain in the future. 


Decision Making 6 

This course is designed to introduce students to an array of decision analysis techniques which can be used in management and business administration contexts. The focus is the interaction between the quantitative and psychological aspects of decision making and addresses the behavioural issues which are associated with the implementation of decision analysis. 

International Business Law II 6 

Through this advanced-level course, students will be on their way to becoming “Future Business Leaders” as they will become increasingly aware of the influence and importance of law in their future business transactions and dealings, particularly in the international context. 

United Business Institutes


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