UBI - Bachelor of Arts (Honours) - Business Studies Curriculum 2019 - 2020

                                             Language of study: English                                                               Mode of study: Modular – Day Classes – Internships 

                       

BA 1 

Academic Writing & Critical Thinking I 6 

This is one of the first classes to develop writing skills so the purpose is to bring the students to a level of understanding that will facilitate the continued requirement for effective writing for the next three years of their degree program. This module combines interactive teaching including reading, lectures, discussion, individual and collaborative writing and revision in order to apply, practice and expand knowledge essential to academic writing and critical thinking. 

Ethics & Personal Development 6 

The course will also serve as an introduction to the internship courses to assist in developing personal and ethic skills needed for the workplace. The course will assist the student in creating an effective and powerful CV and cover letter for the internship application 

Business Computing I 6 

This module aims to expose the student to the real issues inherent in the business world in which Information and Communications Technology (lCT) and Information Systems (IS) play an ever-increasing role. It provides basic practical instruction in the use of basic applications and a good grounding in basic hardware issues and to ensure that students can use ICT to conduct general and academic research. 

Business Mathematics and Statistics I 6 

To provide the student with the necessary background to be effective in business situations requiring the use of mathematics. To enable the students to develop the skills needed to solve problems such as calculation of interest and time value of money. The course will also help build the foundation for related courses such as statistics, finance, economics and statistics. 

Introduction to Business 6 

The broad purpose and general intention of the module is to enable students to develop a knowledge and understanding of the principles, purposes, processes, and practices of management within roles and organizations. Throughout, the module will emphasize how contemporary organizational behaviour ideas and methods apply in “real-life” practice, allowing students to apply management knowledge and skills necessary for successful internships and future career development. 

Introduction to Economics 6 

To introduce the fundamental concepts of Microeconomics and Macroeconomics while preparing the students for later studies in these areas; to trace the major paths of economic development through the main economic theories and their applications in history (with a focus on European economies); to encourage economic thinking and analysis. 

Introduction to Marketing 6 

This course will introduce students to the basic concepts of marketing in an international context. This involves teaching the fundamental tools and techniques required for the execution of the marketing function. 

Emphasis is placed on how marketing interacts with other functions in achieving the strategic goals of the organisation, as well as a look into new trends in online and lateral marketing. 

Accounting I 6 

To make first-year students familiar with the basic concepts and principles of Financial Accounting. They will learn fundamental accounting concepts. The students learn why accounting is important and how businesses use financial accounting information to make decisions. 

Finance I 6 

To introduce the students to finance, and for them to develop the theoretical and practical basis necessary to learn and understand the topics that will be covered in the three other finance courses. After an introduction to financial management, the module covers the following main topics: the time value of money; the valuation of long-term securities; risk and return; financial statement analysis; funds analysis, cash-flow analysis, and financial planning. 

Internship I 6 

The internship provides an opportunity for the student to apply the knowledge and skills learned during the year of study. By working as an intern in an organisation or a business, the student has the chance to demonstrate to his/her immediate supervisor his/her ability to perform the assigned task and work with others under the prevailing conditions. 

BA 2

Academic Writing & Critical Thinking II 6 

Academic Writing & Critical Thinking II introduces students to the nature, scope, and significance of research and research methodologies. Additionally, the course studies primary and secondary research methods with applications to specific problems, using qualitative and quantitative designs for individual investigation on current problems within a student's area of interest. 

Communication 6 

The objective of this course is to explain how one can better communicate as an ‘individual in a team’. The communication process will be dissected. Concerns for public speaking and presentation skills will be focused on. Group interaction and the consequences thereof, including conflicts and negotiation will be addressed. 

Human Resources Management 6 

The course takes a practical view that integrates the contributions of the behavioural sciences and international cross-cultural approaches, with the technical aspects of implementing the HR function in the ‘real world global marketplace’; further, to develop key issues of e-HRM to better understand how technology plays a key role in HR. 

Microeconomics 6 

This module aims to give students a thorough understanding of both the concepts and theories in Microeconomics, as well as teach them how to use the economic way of thinking in analysing social processes and specific problems. 

Marketing Management 6 

The aim of this second-year marketing course is to teach marketing management principles, concepts, strategies, methods and practices applied on the global plane. The effects of the globalization phenomenon on the theory and practice of international marketing is examined throughout the course. 

Accounting II 6 

Next level of practical accounting course: students are expected to know how to elaborate on how to account for the following balance sheet items: Property, Plant, and Equipment, liabilities, bonds, Owners’ equity, Investments in other corporations; To report and interpret the Cash Flows Statement; To learn how to read and analyse the financial Statements by using ratios. 

Finance II 6 

The main objectives of the module are to familiarize the students with a number of key topics in financial management, on the basis of the concepts and the tools learned during the course "Introduction to Finance (Finance I)". The module covers the following main subjects: working capital management, investment in capital assets, the cost of capital, capital structure, and dividend policy. 

International Business Law I 6 

Students entering virtually any field of business today must have at least a general knowledge of Business Law in order to function effectively in our global environment. Through a combination of theory-based learning as supported by practical exercises and case studies, students will gain an awareness and understanding of key concepts in Business Law. 

Internship II 6 

The internship provides an opportunity for the student to apply the knowledge and skills learned during the years of study. By working as an intern in an organization or a business company, the student has the chance to demonstrate to his/her immediate supervisor his/her ability to perform the assigned task and work with others under the prevailing conditions. 

Operations Management 6 

The aim of this module is to introduce students to operations and operations management, specifically how to design, plan and manage operating processes and systems. Operational, quality and inventory issues throughout the supply chain are studied from an international perspective. 

Global Organisations and the European Union 6 

To make the students more familiar with global organizations that have an influence on the world economy, as well as some specific influences on, and within, the European Union. 

Business Mathematics and Statistics II 6 

This course is designed to equip students with a relevant ‘toolbox’ of statistical techniques. The techniques will allow students to extract useful information from data and to describe data populations by analysing samples. The emphasis is on interpretation of statistics found in business contexts. 

Digital Business Creations 6 

The aim of this class is to teach the basics of digital creation applied to a professional and business environment. The idea is that students should be comfortable in using any digital tools in order to support their speech, presentation, paper, picture or video. 

Electives (Choice of 1) 

See more details in the Electives section.
 

BA 3 

Intercultural Business Communication 6 

This module aims to help the students develop an understanding of the main models and theories in intercultural communication and how those models and theories can actually be applied in today’s multicultural workplace. A series of lectures will familiarize the students with the most important dimensions in intercultural communication such as time orientation, attitudes towards groups, perception of power and hierarchy, degree of tolerance for ambiguity, social roles. 

Strategic Management 6 

The aim of the course is to teach students about strategic awareness, strategic analysis and the management of strategic change. 

BUS321 International Business 6 

The aim of the course is to enable students to understand in an in-depth manner the multidimensional macro-environment of international business and the tools necessary for the analysis, evaluation and solution of diverse problems within that environment. 

Macroeconomics 6 

This module aims to give students a good understanding of the concepts and theories of Macroeconomics and to teach them to use the economic way of thinking in analysing macroeconomic performance and political issues. 

BUS350 Marketing Research 6 

This module aims to educate students on the importance of marketing research for any business or organisation. Students will learn how to conduct a marketing research project, establish an appropriate research design methodology, gather and analyse data using both qualitative and quantitative methods, and use the findings to improve marketing decision-making. 

Accounting III 6 

Students can expect to know the fundamentals of Managerial Accounting concepts and practices. 

- To convey the importance of cost accounting and how cost accounting helps managers make better decisions 

- To help students relate the concepts of cost drivers, Job costing, process costing, and activity-based costing system 

- To understand budgeting systems as an accounting tool for planning and controlling organizations and evaluating projects 

- To be able to evaluate the acceptability of an investment project using the net present value method. 

Finance III 6 

The main objectives of the module are to cover (a) portfolio/asset management; (b) currencies/foreign exchange; (c) financial derivatives (forwards, options, futures); (d) the hedging of currency risks with financial derivatives; (e) cash flow projections; and (f) the financing of corporations. 

Capstone: Entrepreneurship and Innovation 6 

This course explains what it is to be an entrepreneur, to explain the different types of entrepreneurs there are, the risks and rewards of being an entrepreneur, the education of what it takes to be in business for one’s self-using real-life examples of entrepreneurial success and failures. It will also teach Business Students how to recognise potential other entrepreneurs and how useful entrepreneurs can be to their business careers. 

Internship III 6 

By working as an intern in an organization, the student has the chance to demonstrate to his/her immediate supervisor his/her ability to perform the assigned task and work with others in a team. The Internship and Senior Project function as an integration mechanism between competences which students obtained in the past and those they will gain in the future. 

ELECTIVES 

Decision Making 6 

This course is designed to introduce students to an array of decision analysis techniques which can be used in management and business administration contexts. The focus is the interaction between the quantitative and psychological aspects of decision making and addresses the behavioural issues which are associated with the implementation of decision analysis. 

International Business Law II 6 

Through this advanced-level course, students will be on their way to becoming “Future Business Leaders” as they will become increasingly aware of the influence and importance of law in their future business transactions and dealings, particularly in the international context. 

United Business Institutes

Brussels

Tel: +32 (0)2 548 04 80

Fax: +32 (0)2 548 04 89

Rue de Namur 48

B-1000 Brussels

Belgium

Luxembourg

Tel: +352 27 99 01 82

Château de Wiltz

L-9516 Wiltz, Luxembourg

RCS No.: F9357
VAT: LU26254584

Shanghai

10F Tower B

Tongji United Square 

1398 Siping Road, Yangpu District

Shanghai P.R.China

200000

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