MARKETING

Contemporary Marketing Digitalisation

Level: Any

Price: € 270 for the full 12 hours tuition,

UBI Certification on completion

This module is designed to develop the capability of participants to engage with the wide range of issues reflected in this module and apply to the knowledge gained in other contexts.

Syllabus

Session 1:

• The essence of MARKETING

• Why digitalising your Marketing

• Offline vs Online Presence

• The new Marketing Mix (6Ps)

• In Class Activity

Session 2:

• Changes in Consumer Behaviour

• Digitalisation from newsletter to app

• Building a long-lasting relationship with customers

• The influence of customers in new product development

• In Class Activity

Session 3:

• The Social Media battle

• Mobile, Email, Viral Marketing

• Best channels for Communication

• Co-existence of online and off line services

• The importance of web analytics in building a complete customer-experience

• In Class Activity

Session 4:

• Digitalisation in a moment of crisis

• SEO, SEM, SMM

• What have we learned from the Covid19 crisis

• Negative impact of Marketing digitalisation

• Future of digitalisation