MARKETING

Contemporary Marketing Digitalisation

Level: Any

Price: € 270 for the full 12 hours tuition,

UBI Certification on completion

This module is designed to develop the capability of participants to engage with the wide range of issues reflected in this module and apply to the knowledge gained in other contexts.

 

Syllabus

Session 1:

  • The essence of MARKETING

  • Why digitalising your Marketing

  • Offline vs Online Presence

  • The new Marketing Mix (6Ps)

  • In Class Activity

Session 2:

  • Changes in Consumer Behaviour

  • Digitalisation from newsletter to app

  • Building a long-lasting relationship with customers

  • The influence of customers in new product development

  • In Class Activity

Session 3:

  • The Social Media battle

  • Mobile, Email, Viral Marketing

  • Best channels for Communication

  • Co-existence of online and off line services

  • The importance of web analytics in building a complete customer-experience

  • In Class Activity

Session 4:

  • Digitalisation in a moment of crisis

  • SEO, SEM, SMM

  • What have we learned from the Covid19 crisis

  • Negative impact of Marketing digitalisation

  • Future of digitalisation

United Business Institutes

Brussels

Tel: +32 (0)2 548 04 80

Fax: +32 (0)2 548 04 89

Rue de Namur 48

B-1000 Brussels

Belgium

Luxembourg

Tel: +352 27 99 01 82

Château de Wiltz

L-9516 Wiltz, Luxembourg

RCS No.: F9357
VAT: LU26254584

Shanghai

10F Tower B

Tongji United Square 

1398 Siping Road, Yangpu District

Shanghai P.R.China

200000

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